On what shade to choose to brighten the waterline, Aharon notes that “it really depends on your skin tone, the natural color of your waterline, and the effect you’re attempting.” For every day, she’s partial to an off-white or nude shade that’s a bit more versatile and subtle than a stark white. In a way, it’s like color-correcting for the eyes. “It can also create the illusion of bigger eyes-I love using an eye brightening pencil in the inner corners as well to elongate and cheat the shape.” The pro, who counts Rachel Brosnahan, Florence Welch, and Kate Bock as clients, explains that the idea is to neutralize or cover the natural pink, red, or dark tone of your waterline. “It brightens the eyes and by default makes your eyes look more awake!” says celebrity makeup artist Lisa Aharon. The eyes tell all! Thankfully, brightening waterline eyeliner can awaken tired eyes in an instant. Much to our dismay, it’s quite difficult to mask tired eyes-whether it’s from a poor night’s sleep or just general exhaustion.
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